How Your Book Is Like a Banana

I've been reading Dean Wesley Smith's blog about publishing, and the Velocity of Sales vs The Long Tail. Traditionally, your book was sold as though it were a banana:

Now, understand, in a grocery store, produce is put out to be sold quickly and then is replaced before it spoils.

Over the last twenty plus years publishers and bookstores put out books and then yanked them quickly as if a book would spoil in a week or two. They treated books exactly the same as produce. And guess what, just as with produce in a grocery story, if a book didn’t sell, it was tossed away, destroyed.

This practice has become so bad that often a book will be deemed out of print within a month of the release date because it didn’t have the orders the sales force was expecting. Or it didn’t have the number of projected sales in the first week or so. Of course, it won’t officially go out of print until all the warehouse stock is gone, but it will have a do-not-reprint order on the book from almost week one.

But the one thing modern publishers and big bookstore have forgotten:

Books don’t spoil.

Treating books like bananas has resulted in a lot of lost book sales, canceled series and even ruined authorial careers. (It also explains why I couldn't find all of the books of his wife's Fey series.)

He concludes:

So what’s happening outside of traditional publishing?

Basically, a huge wave is happening. Many, many authors are figuring this new model out. Many, many small publishers are figuring this out, publishers who can turn their ships quickly. Many small publishers are springing into life to fill this void with a new business model and help writers.

...And as an old time writer, I haven’t been this excited in thirty years about writing new stuff. It’s a great time to be a writer. Finally our work will no longer be treated as produce and any reader who wants to find a story will be able to find it. Even twenty or thirty years from now.

On a related note, Ian Fleming's James Bond E-Books will bypass the print publisher. It's been predicted for a while now that Big Name Authors would figure out they could do better going straight to the source.

"Penguin accepted long ago that they didn't have the digital rights. Of course they wanted to do it, but why would we? With a brand like ours, people are looking for the books anyway, so the publicity and marketing will happen. It also gives us greater clarity of sales, which books are selling and where. We are very lucky to have such a big brand."

Indeed.