For the first time, someone who bought Initiate sent it back for a refund. The buyer bought the UK cover version from the US store. I am wondering if the poor reader discovered they had already the book with a different cover? I wonder if there is any way I can prevent this in the future.
On the other hand, since US customers cannot buy books from the UK and vice versa, the only way I can allow the customer a choice of covers is to make both versions available in both stores. In general, I'd rather give people more choices than fewer. However, by having two different versions of the book available, I also risk splitting my sales rank, which on Amazon, is very important in generating more sales. I'm not sure it's wise.
What do you think? Given that we are speaking of ebooks, is it important to have a choice of different covers?
Of course, I could be paranoid over nothing. It's also possible the customer returned the book because they read the first chapter and realized, "My god! This is utter dreck!" ;)