5 Reasons Bestselling Authors Are Going Direct

Gizmodo looks at pupblishing:

Just recently the Association of American Publishers reported that ebook sales have increased by 176 percent in 2009, while print-book sales continues to decrease. The list of benefits for ebook writers is endless, but one major upside is that the authors are taking home more of the book sale profits. Not to mention that the editing process is simplified and that ebooks are produced much, much quicker. It also helps that authors have more control during the entire book production process and access to a whole new audience.

The article is by Michael Ashley (a.k.a. "Mash") the founder of FastPencil, Inc. "which helps authors connect, write, publish and distribute books with just a few clicks."

For the other side of the argument ("but this isn't an argument!"), check out Behler Blog, both her entry and the discussion in the comments.