Cinders - Book Trailer of the Day
This trailer is by Michelle Davidson Argyle, my friend, for her recently published literary fantasy, Cinders. Read my interview in an earlier post, if you haven't had a chance yet. I believe she did it herself. It's simple, and low-budget, but the pace is good, the stock footage is well-integrated and doesn't feel like modern pictures just slapped into the trailer of a story sent in a medieval kingdom.
One thing she did which makes this trailer stand out is that you will notice several shots of the title character, in appropriate attire, in different positions. This helps give the whole thing a unified feel. How did she do that? Well, she designed the dress, had it sewn and then took the pictures of the model herself. Michelle is also a photographer.
One question I asked myself is whether video would have worked better. She had the model and the dress -- she could have done video easily. But I'm not sure it would have improved it. Unless you have a professional set-up, it's harder than most people think to make video quality look good. And bad video is worse than good still shots moving across the screen with music. There is enough sense of movement here with the twirly-swirls and the pans to create a sense of action. The teaser lines don't try to tell you the whole plot, they say just enough to give a feel for the book. And the trailer doesn't go over one minute.
I am hoping Michelle will talk about making the trailer on The Literary Lab as part of her series on self-publishing.
Comments
It's harder to shoot truly quality video unless you already have the cameras and lighting, which are different than needed for still stuff. I'm not sure it would have been worth the investment of money or time in finding people to donate the equipment.
On the other hand, it seems like a touch or two of voice over might have added a little extra oomph to draw in non-visual readers like myself.
The Ghost Horse Hollow trailer I featured earlier had several kinds of video clips: what appeared to be stock footage of horses running, and home-made video of a woman in costume. I thought the stock footage worked well. The home video clips could have been integrated better if they had been shorter. But it's hard. I've done video and I know it's very hard.
I didn't even think about doing a post about trailers...I should! I will!
I wanted to do video, too, but at the time I had no options for that. I do now, though. There's a guy that just moved in whom I've made friends with and he happens to be a cinematographer. So for Thirds...yeah, probably video will be in that one. :)
This trailer was way low-budget and just as a "filler" thing for advertising. In the future, if I make more money with Cinders, I'll probably do more with future trailers. :)