Guest Blog: The Myth of the Perfect Price

Rayne Hall has published more than forty books under different pen names with different publishers in different genres, mostly fantasy, horror and non-fiction. Recent books include Storm Dancer (dark epic fantasy novel), Six Historical Tales Vol 1, Six Scary Tales Vol 1, 2 and 3 (mild horror stories), Six Historical Tales (short stories), Six Quirky Tales (humorous fantasy stories), Writing Fight Scenes and Writing Scary Scenes (instructions for authors).

She holds a college degree in publishing management and a masters degree in creative writing. Currently, she edits the Ten Tales series of multi-author short story anthologies: Bites: Ten Tales of Vampires, Haunted: Ten Tales of Ghosts, Scared: Ten Tales of Horror, Cutlass: Ten Tales of Pirates, Beltane: Ten Tales of Witchcraft, Spells: Ten Tales of Magic and more. 

Her short online classes for writers intense with plenty of personal feedback. Writing Fight Scenes, Writing Scary Scenes, Writing about Magic and Magicians, The Word Loss Diet and more. 

For more information about Rayne Hall go to her website. 

Here's sadly common conversation from an indie forum, quoted from memory.

Newbie Writer 1:  "My book has been published on Amazon for three months, and nobody is buying it. What is Amazon doing wrong?"

Newbie Writer 2: "You have to lower the price. It's all about price."

Newbie Writer 1:  "Is $15.99 too much? But I put in all this work! I deserve the money."

Newbie Writer 2: "The authors who sell books for $0.99 rake in tons of money. I've read an article about it. They're all millionaires."

A glance at the book in question reveals that it's something I wouldn't download even if it were free.

Sadly, many indie authors are fixated on price, convinced that there's nothing wrong with the quality of their book and that they'll rake in riches if only they can hit the magical formula for the perfect price.